EMILY COX
Shortlisted for Freelancer of the Year at the FutureBook Awards 2025 & 2024

Shortlisted for Freelancer of the Year at the FutureBook Awards 2025 & 2024

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WHAT I DO

There's no project, campaign or cover too big or too small. Whether it's marketing strategy, campaign implementation or cover for a team member, I can work fast, efficiently and thoughtfully to give you the marketing support you need. I am flexible and can tailor my work to your requirements. From briefing social assets to creating high-level strategy documents, I can cover it all.

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MY EXPERIENCE

I have been involved with the strategy, creative and implementation of hundreds of exciting consumer marketing campaigns.

I always use a strategic mix of channels including digital marketing, retail marketing, social, stunts, traditional media and advertising, partnerships, webcasts/virtual events and live events, always sewn together with a creative idea.  Each campaign has a different consumer in mind.

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I compile market and competitor research reports and analysis for genres and campaigns to help shape strategy.  And I have created lots of successful pitches for new projects and brands.

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CLIENTS AND CAMPAIGNS

I am a marketing specialist with over 20 years’ experience of finding new ways to reach consumers and making them fall in love with brilliant products.  My recent clients include Little, Brown, J.K. Rowling's Pottermore, HarperCollins, Penguin Random House, Quercus, John Murray, Hodder & Stoughton, Headline, Dorling Kindersley, Canongate, Farshore, The Blair Partnership, Simon & Schuster and Pan Macmillan.

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I work across all genres including fiction (commercial and literary), non-fiction and children's publishing. Recent bestseller campaigns include:

• Richard Osman

• Robert Macfarlane (for which I won the Book Marketing Society Award for Creativity)

• Matt Haig

• Emily Henry

• Supertato

• Chloe Dalton / Raising Hare

• Stanley Tucci

• Tom Fletcher

• Elizabeth Strout

• Miranda July / All Fours

• Patric Gagne / Sociopath

• Jefferson Fisher / The Next Conversation​