ABOUT ME

Freelancer of the Year at the FutureBook Awards 2025

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I am an award-winning marketing specialist with over 20 years’ experience of finding new ways to reach consumers and making them fall in love with brilliant products.​

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AWARDS

Awards in 2025 include Winner of the Freelancer of the Year at The Bookseller's FutureBook Awards and the Book Marketing Society's Award for Creativity for the campaign for Robert Macfarlane's Is A River Alive.

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MY EXPERIENCE

For the past 10 years, I have been a freelance marketing consultant, involved with the strategy, creative and implementation of hundreds of sales-driving consumer marketing campaigns.

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I always use a strategic mix of channels always sewn together with a creative idea including:

Digital and social marketing

Media and advertising

Retail marketing

Stunts and events

Partnerships

Content and influencer strategy​

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For 11 years before that, I ran a very successful team of 18 marketers at Penguin Random House.

 

From babies to adults, I have brought stories old and new to readers of all ages.  I have created brands, built brands and reinvigorated brands using campaigns with a strategic mix of digital marketing, social, stunts, traditional media, partnerships, webcasts and live events, always sewn together with a creative idea.  Anything and everything to create a successful campaign.  I even jumped out of a plane dressed as an Oompa Loompa to promote Roald Dahl Day...

 

Before Penguin Random House I worked in the BMW and MINI marketing team having a lot of fun promoting their two renowned brands.